It’s fair to say that digital printing has revolutionised the way in which products are designed and made in recent years. With many businesses struggling to find a printing solution that is capable of producing a final product that is both aesthetically pleasing and robust enough to meet client demands, is digital printing the answer companies have been crying out for? We definitely think so!

In this article, we will take a closer look at what digital printing is and how GSM Graphic Arts carry out the process, whilst also giving you a few of the main benefits you can expect to see when utilising digital printing services in the future.

What Is Digital Printing & How Does It Work?

Digital printing is an innovative printing process that involves computers communicating with a printing device to print images, letters or symbols on to a whole host of materials. Digital printers are extremely accurate and are capable of printing large batches in a short amount of time.

Digital printing works best when under surface printed as this can help to ensure that the printed image, logo or words are likely to last for a significant amount of time.

At GSM Graphic Arts, we take great pride in offering a wide range of materials that can be digitally printed on, including an extensive catalogue of finishes to give your product stunning aesthetic appeal. We are capable of digitally printing standard, and UL approved Polycarbonate specialist labels, fascia panels and graphic overlays for all manner of products.

Finishes for digitally printed materials include glossy, anti-glare and selective display windows – all of these are perfect for any business looking to achieve a fantastic contrast between the text, logo and background areas of the material they are printing onto.

The Benefits Of Digital Printing

When it comes to digital printing, there are a whole host of benefits that businesses can expect to take advantage of when choosing to utilise this process for their next product. Listed below are just a few of the many benefits of digital printing.

• Long-Lasting Products – Digital printing is capable of making robust products that have an extremely long lifespan, even the actual printed symbols will be long-lasting. By utilising an under surface printing process, the printed images will not be adversely affected by environmental conditions. When pairing up a robust digital printing process with top-quality base materials, you can rest assured that the final product will last for years to come.
• Customisation – When it comes to digitally printed products, it’s no secret that there is no ‘one size fits all’ approach. That’s why it’s vital that there are a whole host of customisation options available, to guarantee that the finished product you receive is in line with your wider requirements. If you are looking for an aesthetically pleasing product, then we have a range of finishes that are ideal for you; whilst we are also perfectly suited to businesses who are looking for a robust product that is capable of standing the test of time. No matter what you are looking for, you can rest assured that there will be a digital printing solution that is absolutely perfect for your business requirements.
• Clearly Displayed Products – When it comes to marketing your product in the right way, it’s obviously vital that your product clearly displays all of the information you need it to for a long period of time. With GSM Graphic Arts’ digital printing process, we can guarantee that any product that is digitally printed with us will be more than capable of withstanding the general wear and tear of day to day usage for a significant period of time. Thanks to the under surface printing process we utilise, the printed images, logos, symbols or words are less likely to wear away as the print won’t come into direct contact with any external contact.
• Cost-Effective Solution – Digital printing costs significantly less than other forms of printing thanks to its efficient and swift process. It’s also worth noting that the end product will usually last for a significant amount of time too, so this can be factored into just how cost-effective the product is, as it won’t need to be replaced for a long period of time. Obviously, digitally printed products can become more costly if you do choose certain materials and finishes, but for the most part, digital printing is a cost-effective solution for all of your printing needs.

If you would like any further information on how we could help your business with digital printing services, please don’t hesitate to get in touch with us. You can either contact us via phone by calling 01845 522184, or you can choose to get in touch using our online enquiry form, and we will be sure to deal with your enquiry as soon as possible.