How Custom Labels and Overlays Enhance Brand Identity
In competitive industries, brand identity is more important than ever.
However, brand identity is a much broader concept than you might think it is.
It’s not just about having a logo or a catchy tagline; it’s about creating a cohesive and recognisable presence across all touchpoints, including all physical products and equipment a company produces.
Many brands are great at creating a snazzy website that has all the correct logos, brand colours, and text formats but then fall down at the last hurdle when translating these things to the physical aspects of their business.
In this article, we will explain how physical products like custom labels and graphic overlays enhance brand identity and allow you to stand out from the competition, regardless of your industry.
5 Ways Custom Labels and Overlays Can Enhance Your Brand Identity
With that in mind, here are five ways you can use custom labelling to enhance your brand identity and stand out from the crowd.
They promote a consistent brand identity.
When implementing an effective brand identity strategy, the more ways you can promote it, the better. Customised branding materials, along with your website and marketing collateral, are excellent ways to do just that.
They allow you to promote your brand identity in more places, further cementing it into the minds of your potential customers. It is estimated that consumers must see branding at least seven times to start recognising it, and custom branding materials can offer a great solution.
To do this effectively, ensure that you only opt for brand-specific colours. Your fonts should also mirror what customers see on your website and other collateral. All this creates a cohesive visual identity, one that your target audience finds recognisable.
They reflect your brand values.
If your brand identity focuses on providing quality service or utilising quality materials, using a high-quality product can help support your words with your actions.
Customers are becoming more resistant to marketing than ever before, and as a result, backing up what you ‘say’ with what you ‘do’ has never been more important. If your brand claims to provide a high-quality product or service, then implementing high-quality custom labelling and overlays can help prove that to indecisive potential customers.
Quality graphic overlays provide long-lasting exposure.
Providing well-branded labelling and overlays is one thing.
Providing something that is also of the highest quality? That’s a new level of brand exposure.
High-quality overlays and labels are much more durable, which not only improves product usability but also ensures long-lasting exposure. Your brand visibility is on show for even longer than with other products that have perished along the way.
They help you stand out from the competition.
As we have already touched on, many brands are skilled at communicating their brand identity on their websites or social media platforms, but very few are good at transferring that into their physical products.
That results in two key things to consider.
Number one, simply promoting your brand identity on your website will not be enough to stand out from the crowd, as it is the bare minimum requirement that your competitors are also fulfilling.
Number two, there is a huge opportunity to differentiate yourself from the competition by communicating your brand identity through physical means.
This type of brand promotion could be the difference between someone choosing you or your competitor. As they subconsciously become more familiar with your brand, they feel more comfortable purchasing from you rather than anyone else.
They let you promote custom messaging.
Lastly, labels and custom overlays are excellent for promoting personalised messaging, as there is plenty of space for you to work with.
We allow our customers to fully personalise them, allowing an effective means of communicating their values and product details and even promoting their brand’s story.
Custom messaging is crucial to help your brand stand out, especially in areas like labels and graphic overlays, where templated formats and styles are extremely common.
Learn How GSM Can Help
At GSM Graphic Arts, we have spent decades providing brands with an array of labelling solutions across multiple industries. If you’re serious about establishing a brand identity that helps you stand out from the crowd, get in touch with us today, or request a brochure.
Frequently Asked Questions About Improving Brand Identity
What is brand identity?
Brand identity can be defined as the visual aspect of your brand, such as your logo, and it is what differentiates your brand from your competitors.
How can I improve my brand identity?
You can strengthen your brand identity in the following ways:
- Refine your logo
- Use a consistent colour scheme
- Create a unique brand voice
- Use custom labels and graphic overlays
How does brand identity impact customer perception?
A high-quality brand identity is critical as it allows customers to easily identify your brand and gives off a perspective of trustworthiness, authority, and credibility.