We have worked with an innovative developer of audio-visual technology to create labels and facia that support neuroscience concepts relevant to a revolutionary therapeutic tool called Roxiva’s RX1, conceived by Roxiva Innovations Ltd.
The Challenge:
Roxiva Innovations faced significant challenges when searching for the perfect label to suit their needs. Their initial request was for a metal label featuring a serial number with embossed detail and cut-outs. However, these specifications posed a cost issue. Fortunately, GSM encourages a transparent relationship between our team and client, which is why our experienced sales team identified an opportunity to meet these needs in a better way using material, which offered a more economical solution for the client without compromising on quality, a solution they were happy to agree too.
The Solution:
The collaboration process began during Roxiva Innovations’ research and development stage. Initially, the production volumes were low, allowing us to create various samples for evaluation. This phase was crucial as it provided Roxiva with a tangible understanding of how the polycarbonate option could meet their requirements and why we recommended the change.
Once we had created a range of samples, Roxiva were able to truly visualise their options and provide feedback. Together, we were able to adapt the initial label specification into one that achieves the required visual effect as well as keeping within budget.
As a result, Roxiva provided detailed feedback on each sample, which guided the journey to the final design and ensured that the end product was precisely tailored to their needs.
One of the notable innovations from this project involved developing the ability to print chrome inks onto polycarbonate, achieving a bright metallic finish. Additionally, Roxiva’s requirement for a bold, bright red logo inspired us to experiment further, enhancing our capabilities and broadening our service offerings for all our clients in the future.
Roxiva Innovations Ltd
❝Working with GSM Graphic Arts for over four years has been an exceptional experience. Initially, we sought their expertise for a series of three graphic fascias for our flagship RX1 lamp: comprising a front, a rear, and a serialised badge. From our first discussions and samples, it was evident that the reverse printed chrome finish would deliver the exact look we desired, and it certainly did. Since then, we’ve lost count of the number of batches we’ve ordered, but the consistent product quality and outstanding service have always exceeded our expectations. ❞
-Roxiva Innovations Ltd