Metals or Plastics – What to Consider When Manufacturing Your Labels and Overlays

When it comes to labels and overlays for products and industrial settings, selecting the right material is a decision that can significantly impact your product’s performance, aesthetics and the cost. 

For manufacturers, product designers, and decision-makers, choosing between metal labels and plastic labels isn’t just a matter of preference. This decision impacts, directly, product perception and reception, as well as functionality, durability and even sustainability.

Wondering whether to opt for metal or plastic labels? This guide will help break down the key factors like durability, appearance, cost and impact. Plus, see how we can help you make informed decisions tailored to your specific project needs.

But first, let us set the scene with a rundown of frequently used materials in these manufacturing decisions. 

What metals can be used for product labels and industrial labels? 

Common metals used in product labels include aluminium, stainless steel and brass. Each has a range of benefits and are appropriate in different industries like oil and gas. 

What plastics can be used for product labels and industrial labels?

Plastic labels and plastic graphic overlays can be created in polyester, polycarbonate and PVC. Using plastic labels has its place in a multitude of industries like electronics manufacturing. 

What’s more durable for a product label, metals or plastics? 

One of the most critical considerations when selecting label materials is durability. Whether your labels or overlays need to withstand heavy use, extreme environments or exposure to chemicals, understanding the strengths of metals and plastics is essential.

Metal Labels

Metal labels, often made from materials like aluminium or stainless steel, are known for their exceptional resistance to wear-and-tear. They are ideal for applications in industries such as automotive or heavy equipment, where labels may face excessive scrapes, heat or harsh weather conditions. Their rigid structure makes them resistant to deformation, and they maintain their integrity even in high-stress environments.

For instance, an anodised aluminium label is lightweight yet robust, providing durability without adding significant weight to the product. Metals also offer high resistance to chemical agents, making them a preferred choice for equipment that requires exposure to cleaning products or hazardous substances.

Plastic Labels

Plastic labels, in contrast, bring flexibility and resilience to the table. Modern plastics like polycarbonate and polyester offer excellent durability against impact and are more lightweight than metals. These labels are often scratch-resistant and can be coated for added protection against UV light, ensuring long-lasting performance even in outdoor use cases in applications like lawnmowers.

However, while plastics are great for consumer products or electronics, they may not exhibit the same robustness against extreme conditions as metals. Yet, their low weight and resistance to corrosion make them a practical and efficient choice for various applications.

What’s more cost effective for a product label, metal or plastic? 

Finding a cost-effective solution is paramount for large-scale production without compromising quality. This is more than a business decision, this is a product perception, branding and longevity decision. 

Metal Labels

Metals typically come with a higher upfront cost due to the material’s premium quality and the processes needed for cutting, engraving, or embossing. However, their durability and long-lasting nature often justify the investment, especially for industries where labels face demanding conditions.

Plastic Labels

Plastics are often seen as the more budget-friendly choice, especially for large-scale projects. Modern manufacturing has made high-performance plastics accessible without drastically increasing costs. Their lightweight features also reduce shipping expenses and make them a cost-efficient choice for industries focused on affordability without sacrificing overall quality.

The choice between metal and plastic often comes down to a balance between your budget and the performance requirements of your labels or overlays.

What can be customised more for product labels, metals or plastics? 

Visual appeal and design flexibility are just as important as durability when choosing label materials. Both metal and plastic labels offer unique advantages in terms of aesthetics and customisation.

Metal Labels

Metal labels exude a premium, industrial look that appeals to high-end products. From brushed aluminium finishes to vibrant digital printing, metals can achieve a sophisticated appearance while maintaining durability. Their solid construction also makes them ideal for engraved or embossed details, creating a tactile, 3D effect that enhances branding and visual appeal.

Additionally, metals can withstand high-temperature printing and chemical etching, ensuring designs remain intact for the label’s lifespan. This makes metal overlays an excellent choice for applications requiring a professional, upscale look with durable imprints.

Plastic Labels

Plastic labels stand out for their versatility in design options. They are highly compatible with digital and screen printing, enabling vibrant colours and complex patterns. Transparent materials like polycarbonate also allow for unique backlit designs, commonly used in electronics and appliance overlays.

Furthermore, plastics can be die-cut into various shapes and sizes, making them perfect for intricate designs and modern branding. Their lightweight nature and flexibility enable applications in curved or unconventional surfaces.

How to make the right choice

The right material for your labels and overlays will ultimately depend on your unique requirements. Do you need unparalleled durability in harsh environments, or are you prioritising cost and design flexibility in en-mass production? That’s where GSM comes in.

Our technical experts specialise in helping clients evaluate their specific needs, whether it’s for electronics, warehousing or audio products like amps. With access to industry-leading materials and innovative manufacturing techniques, GSM ensures you get a solution tailored to your project.

Choosing between metal and plastic doesn’t have to be daunting. By evaluating factors like durability, aesthetics, cost and sustainability, you can make informed decisions that benefit your product and bottom line. At GSM, we’re here to guide you every step of the way.

Explore our product offerings and consult with our experts today to find the perfect label or overlay material for your application. Together, we’ll craft solutions designed to elevate your brand and meet your manufacturing goals.