Ensuring the longevity of the labels, badges and overlays within your business is essential. It can become quite costly if your company is constantly finding themselves needing to replace these products with new ones on a regular basis, so it’s essential that you take steps to ensure they are as futureproofed as possible.

In this article, we take a closer look at some of the steps you can take to ensure your graphic arts are capable of standing the test of time from a materials and printing point of view.

GSM Graphic Arts’ Top Tips For Futureproofing Your Labels, Badges & Overlays

Our experts have put their heads together to come up with the following list of tips your business should consider if you are looking to make the most out of your labels, badges and overlays. Read on to find out more!

Choose Your Product & Printing Process Carefully

The first and probably most important consideration you should have when thinking about the longevity of your labels, badges or overlays is which material and type of printing is best suited for your requirements. A lot of this will come down to where the product is likely to be used; for example if your product is likely to be used outside most of the time, it’s important that you invest in a label that has UV durability in mind.

Take our UV resistant labels for example, all printed aspects of these labels are guaranteed not to fade for a minimum of 5 years. That includes any screen printed, digitally printed polycarbonate labels and even our anodised aluminium nameplates.

This is just one example of making sure you choose the right product for your requirements; failing to do so can result in your company finding they are constantly required to replace damaged or fading signage.

When it comes to printing, it’s extremely important to do your research on what type of printing your product will require, at GSM Graphic Arts we are capable of utilising the following printing methods depending on your requirements:

• Silkscreen Printing
• Digital Printing
• Anodising
• Stainless Steel Etching
• Laser Marking & Engraving

Consider The Message You’re Printing

If you are printing text on to your label or badge, then it’s essential that you take time to consider the wording of any messages you are looking to communicate via these mediums. If you are looking to install a label or badge in your workplace that has a timeless message, that will be used all year round and is never likely to change, then this shouldn’t be a problem, it’s mainly for messages that may change throughout the year.

A good example of this is if you’re looking for signage for COVID-19 related messages around your business. With government legislation changing all the time, it’s important that you carefully consider the messages you included on all labels and badges around your premises. If you don’t consider how things may change in a months’ time, you could be left with a whole host of wasted graphics.

Antimicrobial Labels – Protecting Your Staff & Clients

With the COVID pandemic still at the forefront of many business owners’ minds, it’s important that you consider hygiene when choosing any labels or badges for your company. To ensure your business is keeping your staff as safe as possible, we are capable of producing antimicrobial labels to protect your employees and keep your customers safe. Utilising this type of label is perfect if you’re looking to futureproof your company against bacteria in the coming months and years.

We have vast experience providing anti-bacterial labels to meet your requirements; so, whether you’re working in the medical, leisure or hotel industry, we have you covered! Our antimicrobial labels are created by either using a coated material to protect the label, or in the case of anodised aluminium nameplates, applying an anti-microbial varnish to the finished label.

Whether you’re looking for a graphic overlay that can be wiped clean on a daily basis, anodised aluminium push plates on doors that are safe for use or require a rating label for products being used in sensitive environments, GSM Graphic arts are more than capable of offering an antimicrobial label solution to meet your business’ requirements.

Want to find out more about how GSM Graphic Arts can help you to futureproof your labels, badges and overlays? Don’t hesitate to get in touch with our experts today, we have over 40 years’ experience working with a whole manner of businesses around Europe, so we are sure to have the right solution for you.

Feel free to contact us today by either calling 01845 522184 to speak to an advisor today, or by using our quick and easy online enquiry form and we will be sure to get back in touch with you as soon as possible.